Bailey & Company presented us with a challenge as they looked to promote the new Revo line of fishing reels: “Make this campaign look like a Lexus ad,” they said. Featuring Revo’s sponsored anglers, we had limited time to film before they needed to head out to the next big tourney.

So we created an entire shoot day of Magic Hour lighting with the help of the LED volume stage at Vū Studios in Tampa, Florida. Wide silhouetted vistas were paired with macro, detail-driven shots of the intricate reels. The spots premiered nationwide during tournament coverage, helping the product jump off the screen during commercial breaks.