Pete Halliday

Executive Producer and Founder Pete Halliday has spent decades working with advertising agencies and the world’s biggest brands. Having held nearly every position on the call sheet, and even behind the controls in the edit suite, Pete’s experience allows him to understand creative challenges and find unique ways to solve them. Pete has produced projects across the globe

and knows firsthand the intricacies of a day on location, on a soundstage, or in a foreign land.



Meet the Leadership
Behind STNDRD OPS

Meet the
Leadership Behind
STNDRD OPS

Pete Halliday

Executive Producer and Founder Pete Halliday has spent decades working with advertising agencies and the world’s biggest brands. Having held nearly every position on the call sheet, and even behind the controls in the edit suite, Pete’s experience allows him to understand creative challenges and find unique ways to solve them. Pete has produced projects across the globe

and knows firsthand the intricacies of a day on location, on a soundstage, or in a foreign land.

Executive Producer and Founder Pete Halliday has spent decades working with advertising agencies and the world’s biggest brands. Having held nearly every position on the call sheet, and even behind the controls in the edit suite, Pete’s experience allows him to understand creative challenges and find unique ways to solve them. Pete has produced projects across the globe

and knows firsthand the intricacies of a day on location, on a soundstage, or in a foreign land.

Dustin Henderson

Dustin Henderson has more than 15 years of experience across film and commercial production. Originally trained as an actor and improviser, Dusty studied at The Second City and New York Film Academy.

Over the last four years, he has focused on producing and directing larger-scale commercial productions. His diverse background gives him a unique perspective

on set, allowing him to lead with creativity, adaptability, and a strong connection to both talent and crew.

Dustin Henderson has more than 15 years of experience across film and commercial production. Originally trained as an actor and improviser, Dusty studied at The Second City and New York Film Academy.

Over the last four years, he has focused on producing and directing larger-scale commercial productions. His diverse background gives him a unique perspective

on set, allowing him to lead with creativity, adaptability, and a strong connection to both talent and crew.


Dustin Henderson

Dustin Henderson has more than 15 years of experience across film and commercial production. Originally trained as an actor and improviser, Dusty studied at The Second City and New York Film Academy.

Over the last four years, he has focused on producing and directing larger-scale commercial productions. His diverse background gives him a unique perspective

on set, allowing him to lead with creativity, adaptability, and a strong connection to both talent and crew.

BUILT TO SERVE

More than colleagues, we’re a collective of creative partners; supporting, challenging, and inspiring one another in pursuit of exceptional work.

More than colleagues, we’re a collective of creative partners; supporting, challenging, and inspiring one another in pursuit of exceptional work.

© 2026 STNDRD OPS. All rights reserved.

© 2026 STNDRD OPS. All rights reserved.