When America’s first craft brewery gets a facelift with a new label and look, it’s time for an epic brand anthem. STNDRD OPS traveled to Northern California, taking a nimble crew through the Redwood Forest and San Francisco proper for several days of video and stills production. Directed by Brandon Moore, lensed by Nico Van Den Berg, with Brian Cummings on stills duty, the team captured the essence of this quintessential San Francisco mainstay. Special thanks to agency partner Moosylvania for inviting us along on the adventure.