Dog owners know that human food is irresistible to their pets. To help solve that problem, Merrick created Fresh Selects. Shot over three days in Austin, Texas, the STNDRD OPS team partnered with Director Adam Patch to wrangle dogs, kids, and capture content for more than 25 campaign deliverables.  Needless to say, Editor Joel Anderson had his hands full but the result was as tasty as the Fresh Selects themselves.