New product launches are exciting—after years of development, trial and error, and production, it’s finally time to make a splash in the marketplace. Agency partner CultHealth recruited STNDRD OPS and Director/Photographer Brian Cummings to help bring Twiist to the masses.

Produced in Austin, Texas, the team filmed across five locations over three days and captured studio testimonials to round out the campaign. Special thanks to post-production partner Nice Shoes for the exceptional animation work.